I
feel like a leper. As soon as people figure out that I’m not calling
from a local location, and I work for a business where my sole job is to
ask people if they want to advertise on a Catholic parish’s website,
they get cold. Some people have a natural phobia of sales people. Some
just don’t want to talk to a stranger. Others, well, I don’t know what
to say about them.
There
are points in my day where I don’t want to keep calling these
businesses, because I am, eighty percent certain I’ll be rejected.
Actually, they aren’t rejecting me and I cannot take this personally.
They are rejecting the opportunity to advertise on a website. However,
I’ve learned that doing what I don’t want to do is good for me and good
for business. I have to sift out all the “no’s” to find the “yeses”.
Most times that’s about one in sixty at this point, but hey, that’s what
makes what I do challenging.
I
didn’t like it for the first two weeks, I admit. Cold calling is not
fun. But the environment in which I work, the people I get to have lunch
with, and ping pong are all great. Being a Sponsorship Sales
Representative is growing my mental toughness. I don’t want to call
these people, but you know what, I can’t avoid it and there is no point
in wasting my time. I’m better off just calling the people, and asking
them if they would be interested in supporting a parish in this manner.
Sometimes there is a grouch on the other end of the phone, sometimes
there’s a little old lady who has squirrels and birds in her attic and a
skunk under her house who is still very joyful about life. (I talked
with her this morning. She never married and doesn’t have any kids, so
there is no one to take care of her home except for her. The alterations
lady in Kingman, if anyone is looking for a kind deed to do or an
elderly person to go visit and spend time with.)
One
of my realizations today, and I’ve been gradually discovering over the
last three weeks, is that I can pray for the people I talk to, whether
it be the couple who just took over a general store, the insurance man
who is venturing out on his own, of just someone who might not be having
the best of days, I can pray for these complete strangers. I may never
know what comes of them or if my prayers and efforts have any effect on
them, but nonetheless, I can pray for them.
Be kind, for everyone you meet is fighting a hard battle.
Oooh, yeah. Cold calls can be very awkward. I did that last spring. Good luck! Eventually you get a nice "script" and can just list of the benefits of advertising. Prayers!
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